Wednesday, January 14, 2015

5 Ways To Use Social Media To Build Relationships With Your Art Buyers

Bill Corbett, Jr., of Corbett PR, has been in the public relations and marketing business for twenty three years. And as a veteran, has used socializing to build businesses long before social media became the household name it is today.

So when I asked for advice on networking in social media, it's no surprise that he had a wealth of information to share, but what struck a chord the most were these five tips on how to effectively build relationships online:

1. Never Sell

"If you push your products and services, you will drive people away," says Bill. Instead, "give information that will help solve their problems, and make them better informed consumers and customers".

When it comes to your art, solving their problems could be as simple as:

  • offering decorating tips to best showcase the pieces you create;
  • sharing packaging instructions to help your art collectors pack for a move;
  • showing them how to dust or care for the art;
  • teaching them how to select art for their friends, family, and colleagues;
  • easing their concerns about hiring you for commission pieces by walking them through a current commission you're working on;
  • providing tips about insuring the art;
  • and so on.

2. Listen To What Is Said

"Listen to what your fans are saying," advises Bill. Then "respond by providing the answers and information that they need and want."

It's not enough to send your art buyers to a FAQ page, informing them that the answer to their questions can be found there, you need to let them know that you personally care about them as a buyer, and as a collector. Respond to their concerns with a brief answer, then explain that you provide a more detailed explanation on your FAQ page.

Another thing to keep in mind is that as an artist, you have a good understanding of the materials you use, but your art collectors may not. Take the time to educate them whenever you're asked, "What does that mean?" Because the more informed they are, the more likely they are to appreciate the piece you've created, and the more likely they are to buy instead of trying to "make it themselves" or look for a "cheaper artist".

3. Ask For Interaction

"Asking questions allows your fans to engage with you. Ask for feedback on products, services and company interactions," Bill continues. "It encourages people to share and it creates a give and take environment."

Asking questions doesn't have to be intimidating, or show vulnerability. In fact, questions can range from the simple, "What do you think of the piece?" to the more complicated, research based question like "When buying art for the favorite person in your life, what do you look for?"

Other types of questions you can ask are:

  • If you were to order a custom piece of art today, what would make the buying process easier?
  • Did you know that you can get low-cost reproductions of my art at ____?
  • What is the one thing that you hate about buying art?
  • What is the one thing that you love about buying art?
  • Three things every art collector should have in their collection are ___, ____, ___. Can you think of anything I've missed?

Just remember that it's not enough to simply ask a question, you need to be willing to respond to the answers provided… to show that you're taking a genuine interest in what they have to say and that you're not simply asking a question to fill space.

4. Include Images And Video

"Facebook changed to the timeline format because images and video matters," says Bill. "Telling stories with visuals is far more effective and memorable, so if you want to improve your chances of having your posts liked, shared, or commented on, include an image."

There's no rule that says you can't recycle information, so go ahead and share the same photos you shared on your art blog in your social media networks. After all, there's a good chance that a good portion of the people in your social networks haven't even seen your art blog.

But if you want to share something new, pull out some of those photos that never made it to your art blog and use them on your Facebook page to create new—and never before seen—content.

5. Have Fun And Be Consistent

"Social media is about sharing and discussing… about being social," says Bill. You don't have to be all business all of the time, "it will drive people away." But you should be consistent, and post regularly, so that people will want to come back and continue to interact with you.

Follow these five tips and you should have no problem building a loyal fanbase that communicates with you on a regular basis and recommends your art to their friends.

© , All Rights Reserved.

* This article first appeared on The Dabbling Mum eMagazine.

Friday, January 9, 2015

How To Create An Art Blog Series

The following blogging articles (blog posts) were written for Empty Easel while I was a paid columnist.

Everything Written in 2012

6 Tips For Designing A Great Looking Art Blog

How To Turn A Single Blog Post Into An Entire Series

9 Ways To Recycle Your Blog Content

How To Write Great Blog Post Headlines

How To Be A Good Guest Blogger

How To Write Great Blog Post Headlines

9 Ways To Build Trust On Your Art Blog

6 Ways To Handle Negative Comments On Your Art Blog

How To Keep Your Art Blog From Flopping

7 Ways To Get Search Engines Top Notice Your Art Blog

How To Prevent Your Art Blog From Flopping

7 Reasons Your Art Blog Needs An Overhaul

6 Email Templates For Replying To Guest Posters On Your Art Blog

Everything Written In 2011

How To Fight Online Copyright Infringement

Understanding Flickr's Creative Commons Copyright Lingo

How To Change Your Blog's Design

Get Your Art Blog Noticed Today, With These 8 Simple Rules

How To Display A List Of Top Blog Posts

How To Manually Choose Your Top Blog Posts

How To Self-Edit Your Blog Posts

Two Ways To Make Your Art Blog More Interesting And Entertaining

How To Set Ground Rules For Donations

9 Link Building Tips That Will Bring Traffic To Your Art Blog

How To Post A Temporary Site-wide Announcement On Your Art Blog

How To Turn Blogger Tags Into Category Style Listings

How To Write A Quick, Effective Call To Action For Your Art Posts

Simplify How You Sell Your Art Online With A Comprehensive Sales Hub Page

How To Use Images To Increase Your Art Blog Readership

How To Add A Favicon To Your Art Blog

How To Put A YouTube Video In A Blog Post

How To Correctly Prepare Images For Your Art Blog

How To Write The Perfect Artist's Bio For Your Art Blog

How To Host A Contest Or Giveaway On Your Art Blog

How To Write A Guest Posting Guidelines Page For Your Art Blog

Why You Should Use Bullet Points and Headers On Your Art Blog

Everything Written In 2010

What's The Best Free Blogging Platform To Use?

How To Set Up A Free Art Blog

How To Set Up An RSS Feed And Email Subscription Service Through Feedburner

How To Set Up A Page Counter With

How To Set Up And Integrate Twitter With Your Blog

How To Add A Tweet This Button To Your Blog

How To Add Pages To Your Blog

How To Back Up Your Blog

Take Your Blog To The Next Level With A Little HTML Code

6 Post Ideas For Art Bloggers

6 Ways To Avoid Posting Something You'll Later Regret

How To Create A Grab Button For Your Blog's Sidebar

How To Personalize Your Blog's Comment Tagline

How To Handle Comments On Your Blog

How To Write A Short Bio For Your Blog's Sidebar

How To Be A Safe Blogger

How To Promote Your Art Blog Using Social Networks

How To Effectively Use Guest Posts

How To Get More Visitors to Your Art Blog Through Guest Posts

How To Create A Blogging Schedule And Maintain It

How To Schedule Blog Posts On Your Blog

10 Quick Blog Post Ideas

Unclutter Your Art Blog

5 Reasons To Use Flickr For Image Hosting

© , All Rights Reserved.

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